Brand Psychology

Author : Laura Busche

Hardback

Published : Friday 17 November 2023

ISBN : 9781032373768

Price : €146.25

Description

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

You may also like ...

Brand Psychology

by Laura Busche

Paperback

17 Nov 2023

Communication studies

€42.11

Extended stock – Dispatch 5-7 days

Brand Psychology

by Laura Busche

Hardback

17 Nov 2023

Communication studies

€146.25

Extended stock – Dispatch 5-7 days

Lean Branding

by Laura Busche

Paperback

31 Mar 2019

Business strategy

€37.43

Extended stock – Dispatch 5-7 days

Powering Content

by Laura Busche

Paperback

25 Jun 2017

E-commerce: business aspects

€32.75

Extended stock – Dispatch 5-7 days

Reviews