Branding Oscar WildeAuthor :
Paperback
Published : Tuesday 10 December 2019
Description
The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wildeâ?Ts writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.
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