BrandingAuthor :
Paperback
Published : Thursday 13 December 2001
Description
Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand. This title provides examples from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, David Aaker, Philip Kotler, and more.
You may also like ...
by
Paperback
13 Dec 2001
Sales and marketing
€12.86
Extended stock – Dispatch 5-7 days
by
Paperback
13 Dec 2000
Business strategy
€17.55
Extended stock – Dispatch 5-7 days
by
Hardback
21 Nov 2024
Childrens / Teenage general interest: History and the past
€19.88
by
Hardback
19 Sep 2024
Picture storybooks
€15.20
Reviews