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General Book Search for "9781107032675"

General Books
School Books

Brands, Geographical Origin, and the Global Economy

Author : David M. Higgins
Hardback
Published : Saturday 26 May 2018
ISBN : 9781107032675
Price : €118.17

Description

An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in ...' slogans. It will appeal to students of business and economic history, geography, legal history and marketing.