Budget Constraints and Optimization in Sponsored Search Auctions

Author : Feiyue Wang,Yanwu Yang

Hardback

Published : Wednesday 8 January 2014

ISBN : 9780124114579

Price : €101.79

Description

Presents a budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.

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