Business Event Legacies

Author : Dr Carmel Foley,Dr Karin Weber

Hardback

Published : Tuesday 30 November 2021

ISBN : 9781911635291

Price : €111.15

Description

A cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies it explores how business events broker new innovations, generate trade and investment, support local communities, academics, industry, and government agendas, and drive knowledge economies.

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