Business Intelligence and Big Data

Author : Celina Olszak

Paperback

Published : Monday 25 September 2023

ISBN : 9780367622794

Price : €87.74

Description

The book provides a theoretically and empirically grounded discussion how to design and use business intelligence (BI) and Big Data (BD) to benefit organizations. It examines the conceptualization of BI and BD, applications of BI and BD, BI and BD maturity, and factors of BI- and BD-based success, as well as presents an application framework.

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