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General Book Search for "9781009181716"

General Books
School Books

New

Author : Chander Velu
Hardback
Published : Tuesday 30 April 2024
ISBN : 9781009181716
Price : €93.60

Description

The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.