Buying and Believing

Author : Steven Kemper

Hardback

Published : Tuesday 1 May 2001

ISBN : 9780226430409

Price : €93.60

Description

Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.

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