Cause-Related Marketing

Author : Clementina Galera-Casquet,M. Mercedes Galan-Ladero

Paperback

Published : Tuesday 29 March 2022

ISBN : 9783030654573

Price : €87.74

Description

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.

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