Changing the Channel

Author : MaryEllen Tribby,Michael Masterson

Paperback

Published : Friday 19 March 2010

ISBN : 9780470538807

Price : €14.03

Description

Most businesses have all of the necessary tools to attract and retain customers at their disposal, but they don't know how to leverage them. Today's most successful companies take advantage of multi-channel marketing by offering their customers multiple ways to buy.

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