Commitment Led Marketing - Schoolbooks Maynooth

General Books

School Books

Stationery

Menu

Sign In / Up

Sign in to your account or register new one to have full control over your orders, receive bonuses and more.

Sign In

New customer? Register

0 Cart

Subtotal: 0.00

Total Items In Cart:

View Cart

Sign In / Up

Home
Pre-orders
Book Subscription
General Books
Childrens Books
Non-Fiction
Primary School Books
Secondary School Books
- Junior Cert
  - Business
  - CSPE
  - English
  - French
  - Geography
  - German
  - History
  - Home Economics
  - Irish
  - Math
  - Music
  - PE Junior
  - Science
  - Sphe
  - Spanish
  - Technology & Graphics
- Senior Cert
  - Art
  - Biology
  - Business, Acc. & Economics
  - Chemistry
  - English
  - French
  - Geography
  - German
  - History
  - Home Economics
  - Irish
  - Math
  - Music
  - PE
  - Physics
  - Politics & Society
  - Sphe
  - Spanish
  - Contstruction, DCG & Technology
- Transition Year Books
- Novels
- Plays
- Secondary Irish Books
- Career Guidance
- Secondary School General
Exam Preparation
Stationery
School Book Lists
- Primary School books Lists
- Secondary School books Lists
Help

General Books

School Books

Stationery

Home
General Books
- Popular in Books
- Non-Fiction
- Children Books
Children's Books
Primary School Books
Secondary School Books
Join our Mailing List
Book Subscription
Blog
Help
- Help
- Kildare
- Maynooth University Bookshop

0 Cart

Subtotal: 0.00

Total Items In Cart:

View Cart

General Book Search for "9780471495741"

General Books
School Books

Commitment-Led Marketing

Author : Butch Rice,Jan Hofmeyr
Hardback
Published : Wednesday 29 November 2000
ISBN : 9780471495741
Price : €50.30

Description

If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything.