Consumer Behavior in Asia

Author : Deanna Ciarlante,Hellmut Schutte

Hardback

Published : Saturday 31 October 1998

ISBN : 9780814781142

Price : €93.60

Description

A guide for western companies seeking to maximize their marketing success in Asia, which accounts for a quarter of the world economy and half of the world's population, but where cultural differences strongly influence consumer behaviour.

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