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Consumer Behaviour and Digital Transformation

Hardback
Published : Monday 11 March 2024
ISBN : 9781032149752
Price : €175.50


Description

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.



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