Consumer Behaviour

Author : Sarmistha Sarma

Paperback

Published : Thursday 30 October 2014

ISBN : 9789384588052

Price : €50.25

Description

Consumer behaviour as an academic discipline combines a number of subjects - economics, marketing, anthropology, sociology and psychology. The growing significance of consumer behaviour has been accepted in the academic fraternity and the subject is taught in postgraduate MBA programmes. This textbook provides coverage of the range of topics incorporated into consumer behaviour.

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