Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century

Author : Heidi Hein-Kircher,Magdalena Eriksroed-Burger

Paperback

Published : Friday 1 March 2024

ISBN : 9783031202063

Price : €140.39

Description

This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption.

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