Content Analysis

Author : James Drisko,Tina Maschi

Paperback

Published : Thursday 10 December 2015

ISBN : 9780190215491

Price : €53.81

Description

Content Analysis offers a comprehensive overview of the variation within content analysis and detailed descriptions of three approaches found in the contemporary literature: basic content analysis, interpretive content analysis and qualitative content analysis. A consistent outline is used to allow comparison and contrast of the three approaches. Many published examples of content analysis studies are provided, including two full length studies on advocacy and ensuring rigor in content analysis.

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