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General Book Search for "9780367869403"

General Books
School Books

Author : Katja Valaskivi
Paperback
Published : Thursday 12 December 2019
ISBN : 9780367869403
Price : €46.79

Description

Nation Branding and the Concept of Cool traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture into describing nations. It argues that "cool" is a vehicle for the commodification of nations, and that the ideas of promotional culture come to redefine concepts of democracy or citizenship.