Cooperative Strategy

Author : Bernard Garrette,Pierre Dussauge

Hardback

Published : Monday 26 April 1999

ISBN : 9780471974925

Price : €66.69

Description

Strategic alliances are a crucial facet of business life as a means of growing market share, increasing profits, and more, but such alliances are never straightforward. This book makes it possible to anticipate, before an alliance is formed, what its evolution, outcome and consequences are likely to be.

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