Copywriting Is...Author :
Paperback
Published : Monday 8 March 2021
Description
Copywriting is easy. Copywriting is hard. Its frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.
Its also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.
Now, hes gathered up all the experiences, observations, lessons, fleeting successes and crushing failures hes accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
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