General Book Search for "9780521859059"

Cracking the Ad Code

Hardback
Published : Thursday 9 April 2009
ISBN : 9780521859059
Price : €72.54


Description

For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing communications. This is essential reading for advertising professionals, and is also a useful tool for students of advertising, marketing, communication, and management.



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