Creative Product Design

Author : Margaret Bruce,Rachel Cooper

Hardback

Published : Friday 24 November 2000

ISBN : 9780471987208

Price : €60.84

Description

Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.

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