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General Book Search for "9780199655854"

General Books
School Books

Author : Douglas Cameron,Douglas Holt
Paperback
Published : Thursday 23 August 2012
ISBN : 9780199655854
Price : €33.92

Description

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.