Cybermarketing

Author : Pauline Bickerton

Hardback

Published : Wednesday 12 July 2017

ISBN : 9781138441064

Price : €204.75

Description

Aimed at marketers and managers who need to know how to use the Internet to promote and sell their product, this is a guide to using the Internet for marketing. It includes a collection of key URLs for market research purposes, a section on marketing information systems, and coverage on electronic direct and 1 to 1 marketing, among other things.

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