Data-Driven Personas

Author : Bernard J. Jansen,Soon-gyo Jung

Paperback

Published : Friday 5 February 2021

ISBN : 9783031011030

Price : €70.19

Description

Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations.

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