General Book Search for "9781606491935"

Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

Paperback
Published : Monday 16 May 2011
ISBN : 9781606491935
Price : €24.56


Description

Provides avenues to convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health.



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