DemarketingAuthor :
Paperback
Published : Monday 21 October 2013
Description
This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.
You may also like ...
by
Hardback
23 Oct 2013
Sales and marketing
€152.10
Extended stock – Dispatch 5-7 days
by
Paperback
21 Oct 2013
Sales and marketing
€54.98
Extended stock – Dispatch 5-7 days
by
Paperback
05 Aug 2021
Graphic novel / Comic book / Manga: styles / traditions
€8.18
Extended stock – Dispatch 5-7 days
Reviews