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General Book Search for "9780080969305"

General Books
School Books

Author : Annette Pritchard,Roger Pride
Paperback
Published : Wednesday 9 March 2011
ISBN : 9780080969305
Price : €58.49

Description

Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.