Develop Your PR Skills

Author : Dr Neil Richardson,Lucy Laville

Paperback

Published : Thursday 3 June 2010

ISBN : 9780749459703

Price : €12.86

Description

Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.

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