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General Book Search for "9780761927709"

General Books
School Books

Dictionary of Marketing Communications

Author : Norman A.P. Govoni
Hardback
Published : Tuesday 7 October 2003
ISBN : 9780761927709
Price : €120.51

Description

Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.