Digital Channels and Social Media Management in Luxury Markets

Author : Chiara Civera,Fabrizio Mosca

Hardback

Published : Friday 1 December 2017

ISBN : 9781138572461

Price : €181.35

Description

This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on:

• recent internet and social media strategies adopted by luxury companies and their brands;
• how luxury companies manage their communication and distribution channels to compete in the market and the impact of digital marketing on their competition;
• the main models of direct and indirect distribution in the digital channels;
• how consumers react to multichannel strategies;
• trends, social commerce and CSR and how luxury companies react;
• identifying the different social media strategies for luxury companies.

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