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General Book Search for "9781032016634"

General Books
School Books

Author : Robert Crawford
Paperback
Published : Monday 9 January 2023
ISBN : 9781032016634
Price : €43.28

Description

A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.