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General Book Search for "9781035311323"

General Books
School Books

Author : Heikki Karjaluoto,Niko Lahtinen
Paperback
Published : Friday 14 July 2023
ISBN : 9781035311323
Price : €32.70

Description

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizationsâ?T digital marketing strategies can be developed and implemented.