Digital Marketing

Author : Dave Chaffey,Fiona Ellis-Chadwick

Paperback

Published : Monday 4 February 2019

ISBN : 9781292241579

Price : €70.19

Description

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.

This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies
such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new `Essential Digital Skills boxes give students guidance on how to develop key skills they will need in the workplace.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success
factors for key digital marketing techniques including search marketing, conversion optimisation and
digital communications using social media including Twitter and Facebook.

You may also like ...

Digital Marketing

by Dave Chaffey,Fiona Ellis-Chadwick

Paperback

09 Mar 2022

Sales and marketing

€72.53

Extended stock – Dispatch 5-7 days

Digital Marketing

by Dave Chaffey,Fiona Ellis-Chadwick

Paperback

04 Feb 2019

Sales and marketing

€70.19

Extended stock – Dispatch 5-7 days

Flora's Wish

by Fiona Halliday,Fiona Halliday

Hardback

01 Aug 2023

Childrens / Teenage fiction: Relationship stories

€18.71

Extended stock – Dispatch 5-7 days

Silver Linings

by Fiona Woodcock,Fiona Woodcock

Hardback

13 Apr 2023

Childrens picture books

€15.20

Extended stock – Dispatch 5-7 days

Reviews