Disruptive Innovation in Chinese and Indian BusinessesAuthor :
Hardback
Published : Monday 25 February 2013
Description
This book sheds new light on disruptive innovations both from and for the bottom of the pyramid in China and India, from the point of view of local entrepreneurs and international firms seeking to operate their businesses there. It covers both the theoretical and practical implications of disruptive innovation using conceptual frameworks alongside detailed case studies, whilst also providing a comparison of conditions and strategic options in India and China.
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