Economics for Business and Management

Author : Alan Griffiths,Stuart Wall

Paperback

Published : Wednesday 2 February 2011

ISBN : 9780273735243

Price : €85.40

Description

An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by todays decision makers

• What are the characteristics for successful entry into new international markets?  
• How can `sustainability affect decision making within businesses?
• Why are todays global investors so concerned about national debt issues?
• In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?
• What strategies can companies such as BP use to repair damaged global reputations?

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