Elsevier's Dictionary of Advertising

Author : D.H. Konstantinova,S.G. Manoilova

Hardback

Published : Friday 13 September 2002

ISBN : 9780444506917

Price : €204.75

Description

The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. This dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity, media, and typography.

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