General Book Search for "9781138586987"

Engaging Brands

Hardback
Published : Monday 1 June 2020
ISBN : 9781138586987
Price : €152.10


Description

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.



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