Enterprising Initiatives in the Experience EconomyAuthor :
Hardback
Published : Friday 15 August 2014
Description
Enterprising Initiatives expands the definition of entrepreneurship beyond a profit-seeking phenomenon to a broader understanding of enterprising behaviour based on an individual-opportunity nexus. Exploring a broad range of individual, collective and cooperative citizen initiatives, it shows how cultural changes and enterprising behaviour are interwoven, broadening our understanding of what it means to be entrepreneurial.
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