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General Book Search for "9781138585225"

General Books
School Books

Author : Ayantunji Gbadamosi,Sonny Nwankwo
Hardback
Published : Tuesday 17 March 2020
ISBN : 9781138585225
Price : €134.55

Description

This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges and opportunities faced by businesses today.