Essentials of Corporate Communication

Author : Cees B.M. Van Riel,Charles J. Fombrun

Hardback

Published : Tuesday 27 February 2007

ISBN : 9780415328265

Price : €210.60

Description

Expertly blending theory and practice and highly illustrated with case studies and vignettes, this text, written by leading experts in the field, provides readers with comprehensive coverage of the subject and a wealth of best practice examples.

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