European Consumers in the Digital Era

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General Book Search for "9781032204666"

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European Consumers in the Digital Era

Author : Malgorzata Bartosik-Purgat,Nela Filimon
Paperback
Published : Monday 27 May 2024
ISBN : 9781032204666
Price : €46.79

Description

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.