European Retailing's Vanishing Borders

Author : Brenda Sternquist,Madhav Kacker

Hardback

Published : Tuesday 17 May 1994

ISBN : 9780899308180

Price : €86.58

Description

European unification has led to the lowering of physical, technical and fiscal barriers, creating the world's largest mass market. This work presents the logistics of Euro-distribution; case studies of major retailers; internationalisation strategies; and retail company alliances.

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