Events as a Strategic Marketing Tool

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General Book Search for "9781789242300"

General Books
School Books

Events as a Strategic Marketing Tool

Author : Dorothe Gerritsen,Ronald van Olderen
Paperback
Published : Thursday 19 March 2020
ISBN : 9781789242300
Price : €49.90

Description

An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.