Exporting the American Model

Author : Marie-Laure , France) Djelic

Hardback

Published : Thursday 2 July 1998

ISBN : 9780198293170

Price : €92.43

Description

Explores trends in the evolution of business systems in post-war Western Europe, looking particularly at the influence of the American corporate model. The author focuses on France, West Germany and Italy after 1945 and the Marshall Plan, arguing that the model had varying degrees of success in these three countries.

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