Festival and Event Tourism

Author : Dr Anukrati Sharma,Professor Bakhodir Turaev

Hardback

Published : Monday 4 July 2022

ISBN : 9781789248661

Price : €115.60

Description

Festivals and events come with their own unique challenges and opportunities, so destinations must consider their responsibility to local people and host them sustainably. This book covers the sustainability, community involvement and destination marketing aspects of festivals and events, as well as marketing, branding and promotion.

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