From Brand Vision to Brand EvaluationAuthor :
Hardback
Published : Friday 4 September 2015
Description
Seeing the worlds biggest brands gain ground over the worlds markets, you cant deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.
This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
You may also like ...
by
Hardback
27 Jul 2017
Economics
€210.60
Extended stock – Dispatch 5-7 days
by
Hardback
04 Sep 2015
Economics
€204.75
Extended stock – Dispatch 5-7 days
by
Paperback
29 Sep 2010
Sales and marketing
€63.17
Extended stock – Dispatch 5-7 days
by
Paperback
18 Mar 2010
Sales and marketing
€63.17
Extended stock – Dispatch 5-7 days
Reviews