Fundamentals of Advertising

Author : Adrian Mackay,John Wilmshurst

Paperback

Published : Wednesday 1 September 1999

ISBN : 9780750615624

Price : €62.00

Description

Useful for both professionals and students, this book covers advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. It uses examples to illustrate their themes and contains a series of guidelines and checklists of value not only to students but also to those who apply the various techniques.

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