General Book Search for "9780750641869"

Fundamentals of Corporate Communications

Hardback
Published : Monday 26 October 1998
ISBN : 9780750641869
Price : €73.70


Description

Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.



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