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Fundamentals of Mobile Marketing

Hardback
Published : Tuesday 17 July 2012
ISBN : 9781433115622
Price : €138.70


Description

The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.



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